Are you a founder and want to get someone excited about your startup? Highlight these five things.
I work with tech operators and tech founders all day, every day. I typically play the role of connector, and other times, advice giver. Here’s some advice if you’re a founder and want to get someone excited about your company. This example applies to email, but I would say it’s the same whether you’re typing or speaking.
You want to highlight five things:
Your vision
What you do
Leadership
Growth
Values (culture)
HERE’S AN EXAMPLE TO FOLLOW, IN EMAIL FORMAT.
Hey Durkin,
Thanks for connecting today to hear more about our startup. As I mentioned, we just announced our Series B funding of $30 Million, and we’re looking to find a few high-horsepower leaders to add to the team. Feel free to share this blurb about our company with anyone you think might be potentially interested in talking. You da best.
At CompanyX, our mission is to ______________________________. We do this today by ____________________ and _____________.
Here are a few highlights about us:
Leadership: We’re experienced, repeat founders, and hell-bent on bringing our dream to reality. This is us here on Linkedin in case anyone wants to check out our backgrounds and what we’ve built: Samantha Smith and John Jacobs. Also, we have some awesome execs around us. Peter Pan just joined this month as our CMO and Captain Hook, our CTO, has been with us for years. It’s a great crew.
Growth: We just hit $5 MM ARR in Revenue, up 120% YOY. We are currently a team of 40 and will be at ~80 within 18 months. Happy to speak more about growth to whoever is interested.
Culture: Our values are listed on our website here. I hope this is helpful.
If you think there could be a fit amongst any of your people, let us know. We’re an open book and can speak to what we’re doing well and where we have room for improvement. We’re happy to answer any questions anyone has as well. We appreciate the help as always. Talk soon.
Samantha
Signature
*NOTE, always include...
LinkedIn links for founders and any execs you mention in your email.
Links to any articles about a recent fundraise or any exciting news.
A link to your company’s values page. If you don’t have one of these, MAKE ONE ASAP. Hit me up if you need help here.
——————-
That’s it.
